Comments on: Cartoons and Marketing http://www.spotlightideas.co.uk/?p=1166 Articles + Resources Mon, 06 Sep 2010 19:08:27 +0000 hourly 1 By: John Maclay http://www.spotlightideas.co.uk/?p=1166&cpage=1#comment-252 John Maclay Tue, 06 Jan 2009 03:17:56 +0000 http://www.spotlightideas.co.uk/?p=1166#comment-252 Cartoons allow the irreverence of reality to peak through while positively or negatively endorsing a product or idea. Its strength lies in the ability to pull a viewer into the first person for empathy and mirth. I a single gesture, the reader both laughs with and at the communication message. Cartoons allow the irreverence of reality to peak through while positively or negatively endorsing a product or idea. Its strength lies in the ability to pull a viewer into the first person for empathy and mirth. I a single gesture, the reader both laughs with and at the communication message.

]]> By: Wayne Smallman http://www.spotlightideas.co.uk/?p=1166&cpage=1#comment-253 Wayne Smallman Fri, 02 Jan 2009 12:16:28 +0000 http://www.spotlightideas.co.uk/?p=1166#comment-253 "But, above all, I like cartoons because of their economy to easily express an idea, that can, in turn, be passed on, easily, to others (social media / word of mouth, and so on)." Ultimately, that's the ultimate strength of a cartoon. And, if you can imbue some humour and an element that makes people think "Man, can I relate to that!" then you're not just cementing an idea, but you're making a very personal connection with someone... “But, above all, I like cartoons because of their economy to easily express an idea, that can, in turn, be passed on, easily, to others (social media / word of mouth, and so on).”

Ultimately, that’s the ultimate strength of a cartoon.

And, if you can imbue some humour and an element that makes people think “Man, can I relate to that!” then you’re not just cementing an idea, but you’re making a very personal connection with someone…

]]>