Some graduates think that research / research jobs are boring because research involves social (/economic) classifications, facts and figures – things like that. Yes, research is very much about facts and figures. But this is only part of the picture. Facts and figures on their own aren’t enough. You have to make sense of them [...]

Should a graduate aim for jobs in digital media or traditional media advertising ? The post Jobs in Advertising and Marketing in the USA On the Rise(looking at the decline in traditional media in the USA, and in particular, newspapers – and the rise of jobs in advertising and marketing in general) which I just posted, [...]

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John Caples was a renowned as a copywriter between the wars (and after WW2). He is best remembered as a mail-order copywriter. The ad which he is best remembered for is ‘They laughed when I sat down at the piano. But when I started to play…’ (for a music school). He was only a novice [...]

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What sort of jobs are available in copywriting? Well, like the rest of the advertising industry, the world of copywriting (jobs in copywriting and the places where copywriter jobs can be found) has changed considerably.  Up until the era of new media, copywriter jobs were confined to the traditional advertising agencies, as well as the [...]

Somebody was asking me today whether it would be a good idea or not to leave the day job for freelance work in marketing? Positives  Of course everyone is in a different situation, with different skills / experiences, and so on. So I don’t really want to generalize too much (and the world of advertising [...]

(More recent post entry: A bunch of upbeat / constructive posts on the economic downturn and marketing) In my last post I was cautious about the effect of recession on brands. I continue to sit on the fence having just come acrosss this article from FT.com: ‘Signs that even the world’s richest consumers are falling prey to [...]

This post is intended, above all, for people looking for brand planner / account planner jobs in digital / traditional advertising (and will, hopefully, be of use and interest to people who work in the industry, already). Advertising has changed / is in the process of changing, considerably. As advertising moves more and more into [...]