* The below is just an overview. You need to check all the websites for updates for latest details on job offerings, job advice as well as work experience and graduate recruitment opportunities in general.   I recently posted an article on the leading 25 London advertising agencies. Here is another article focused on the most [...]

I was taking part, recently, in a discussion on Drew’s Marketing Minute blog about Steve Jobs versus Richard Branson (in terms of what their brands represent / how they differ as entrepreneurs / marketers – and what we can learn from all of this) recently, and thought I would re-hash some of my ideas on this [...]

By E. Mahony – spotlightideas.co.uk Depending on the nature of your organization’s business, the below factors (advantages / disadvantages) may well vary from one business to another. Any feedback would be appreciated: agree / disagree / would tweak a few points here and there / would like to add some points Advantages of Blogging (10) [...]

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By E. Mahony – spotlightideas.co.uk How important is creative thinking? In my field of work, advertising, creative thinking is crucial – in research, in the ‘big’ marketing ‘ideas’ as well as in the creative concept behind a campaign. And creative thinking is crucial, of course in, entrepreneurship (creative thinking / ideas are words that entrepreneurs [...]

Do the people you work with lay golden eggs? Do you lay golden eggs? ‘There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.’ – David Ogilvy What is a genius? A genius can be lots [...]

By E. Mahony – spotlightideas.co.uk Introduction ‘Advertising is dead’ some say. But what do they actually mean by ‘advertising”? Do they mean things such as online banners and pop-ups don’t work? Or that the advertising approach, in general, is ineffective? Depending on their understanding of the word they could be either fairly correct or quite incorrect [...]

My top 30 London advertising agencies (in alphabetical order) AMV BBDO Abbot Mead Vickers BBDO is the agency behind Guinness’ great ads of recent times (i.e. The Surfer). AMV BBDO can claim to be the first in the industry in many areas, including: largest amount of clients in the UK and the biggest agency in [...]

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