Copywriting is a broad subject, and although people looking for copywriting jobs shouldn’t be choosy, it is well-worth being aware of the different types of jobs available in copywriting, and tweaking your approach and CV to match this. In particular, the sort of places where copywriting takes place. And the different types of copywriting disciplines.   [...]

By E. Mahony – spotlightideas.co.uk What is Graphic Design? Graphic design is the discipline by which information is communicated to audiences (brand audiences) via text (the look of, not just the meaning of, text) imagery and layout. Broad range of work Graphic design is used in the design of, for example, of sweet wrappers, wine [...]

By E. Mahony – spotlightideas.co.uk What is web design? Web design involves two main disciplines: visual (look and feel of the site) and technical (how the site functions). People starting off in web design will normally need to be skilled, to a certain degree, in both disciplines. Depending on the type of company a web designer [...]

What is online marketing? Online marketing (or internet marketing) is about the marketing of products or services on the Internet. Online marketing is a big subject. It incorporates many different skills / disciplines: technical, design, copywriting / content-building, PR, planning, branding, research, sales, customer service, general marketing, and so on. And it offers a wide [...]

By E. Mahony – spotlightideas.co.uk Social networking is the gathering of a group of people in work, recreational or educational, life with the aim of individuals in that group being of mutual benefit to each other in some shape or form. Nowadays, social networking is most commonly understood to mean the gathering of people together [...]

By E. Mahony – spotlightideas.co.uk Traditionally copywriting is the method by which written messages are communicated to brand audiences in order to precipiate direct-sales responses or create general, brand awareness. The written messages appear mainly in the form of straplines (or slogans as some call them) as well as in more detailed and lengthy forms of copy that, usually, [...]