A handy, general resource for people in
Bly is widely considered to be one of the best copywriters around today, and indeed, in the history of advertising. He is well-known for his ‘The Copywriter’s Handbook’ – a must-have for an inspiring copywriter; indeed for any copywriter as advertising legend David Ogilvy commented: ‘I don’t know a single copywriter whose work would not [...]
Leo Burnett was an advertising executive (as well as copywriter and visualizer / art director – overall creative) who created famous advertising icons such as Jolly Green Giant, Marlboro Man, Tony the Tiger and more. Beginnings After university and a few years as a journalist, he joined Cadillac (cars), in 1917, as a copywriter. He [...]
The following is a list of well-known copywriting quotes from a selection of famous copywriters over the ages that reflect different aspects of the copywriting process as well as the subject of copywriting in general. If you would like to know more about each of the copywriters mentioned here, then please select from this list: [...]