Archive for July, 2008

Brand Manager – Career

What does a brand manager do ? The brand manager is responsible for a company’s brand (or, perhaps, product or service) or brands. The CEO or managing director is, of course, ultimately, responsible for the affairs of the company. And a CEO or managing director will play an important role in defining the values and goals of a [...]

Media Planning and Buying Resource

Useful media planning blogs (and subjects related to media planning): Digitalaxle - ThreeMinds interactive marketing Eschenck – creative Indolent – online marketing, planning, media InfluentialMarketingBlog – advertising, marketing and PR strategy MarketingVox – online marketing Metrica – social media and PR measurement MicroPersuasion – digital trends in business, culture, media and marketing NickBurcher – evolution of media and [...]

Direct Marketing Agencies UK

141 Worldwide, London Large organization (part of WWP Group) with over 29 offices worldwide. Focusing on digital, experiential marketing, shopping marketing, and sport and entertainment. Advanced Mailing Solutions, Glasgow Direct mailing services and more. Founded 2002. Arc Integrated Marketing, London Large organization – part of larger communicatins group. Archibald Ingall Stretton, London With strong creative and integrated background. [...]