(advertising-legends series: 1. David Ogilvy 2. Leo Burnett 3. Bill Bernbach) Bill Bernbach was an advertising executive and advertising creative legend - at the height of his success during the 1950′s, 1960′s and 19070′s. He is remembered for being one of the founding members of DDB (Doyle Dane Bernbach as it was originally known) and for creating many infamous campaigns [...]

This is intended for marketers looking for an overview of marketing  in general and an integrated approach to marketing as well as for people who might have missed some great posts over the last few days / weeks / months. Updated July 2010. This list is split into categories. Marketing / Digital general – Social [...]

WHAT IS ACCOUNT PLANNING? Account planning is a particular discipline / approach in advertising. It is about: – providing an advertising campaign with an important brand-positioning focus that will connect the audience to the brand in some important way. THE MAIN PARTS OF THE JOB Research The account planner must carry out research on the client, the brand, the [...]

Putting together a portfolio (or book) Most people in advertising should have a portfolio. Copywriters and art directors, of course. But account handlers, and, in particular, account planners, should, also, be able to offer up ideas in some sort of portfolio-like format. The portfolio isn’t just about demonstrating artistic-like creativity but, also, about demonstrating an [...]

Introduction  What does an advertising account handler do? An (advertising) account handler acts as the main contact in an agency for a client, on a day-to-day basis, helping to ensure that the client’s overall needs are met: that the specific needs and requirements of the client are understood and adhered to that agency work is [...]