Archive for October, 2008

Latest Sony Bravia Commercial: Domino City

Sony have recently released their new campaign for Sony Bravia with a commercial called Domino City with collapsing dominoes set in India. This is now the fifth in the ’Colour like.no.other’ series, overall: Balls, Paint, Bunnies (Play-doh), Piramid, and now, Dominos. The commommercial was created by Bates 141. Locations in India for the commercial include an impressive fort [...]

When brands are too perfect

Here’s an interesting video ‘Humanising brands’ put-together by Faster Future. In it Clay Shirky discusses how perfection in brands can be off-putting to audiences. Brands themselves don’t interact: they are inert. Rather, interaction takes place at a human level. We don’t want to interact with perfection: perfection can make us feel uncomfortable because our own lives aren’t perfect. httpv://www.youtube.com/watch?v=jjiXevb11Rk&eurl=http://www.psfk.com/2008/10/flawed-brands-the-key-to-success.html Certainly [...]

Advertising Art Director – Career

An art director can be many things but, most typically, an art director is the second half in the creative team (with the copywriter making up the other half) in a creative advertising agency. Main role of art director – creative concept The art director’s main role is to work with the copywriter to come [...]

What is marketing in 2008?

Introduction I like to split ‘marketing’ into five main (overlapping concepts / areas of focus). Firstly, the idea that marketing takes place wherever a customer comes into contact with a brand (whether it be customer service, the look of the parcel that arrives in the post, the look of the front door of the company, the quality [...]

Career in media planning

What it is media planning? Media planning is about creating a plan / strategy for selecting the most appropriate media channels to use in an advertising campaign / in general brand communication. Traditionally, media planners have focused on researching / understanding: media channels in general (traditional media as well as some parts of new media [...]