Sony have recently released their new campaign for Sony Bravia with a commercial called Domino City with collapsing dominoes set in India. This is now the fifth in the ’Colour like.no.other’ series, overall: Balls, Paint, Bunnies (Play-doh), Piramid, and now, Dominos. The commommercial was created by Bates 141. Locations in India for the commercial include an impressive fort [...]

Here’s an interesting video ‘Humanising brands’ put-together by Faster Future. In it Clay Shirky discusses how perfection in brands can be off-putting to audiences. Brands themselves don’t interact: they are inert. Rather, interaction takes place at a human level. We don’t want to interact with perfection: perfection can make us feel uncomfortable because our own lives aren’t perfect. httpv://www.youtube.com/watch?v=jjiXevb11Rk&eurl=http://www.psfk.com/2008/10/flawed-brands-the-key-to-success.html Certainly [...]

An art director can be many things but, most typically, an art director is the second half in the creative team (with the copywriter making up the other half) in a creative advertising agency. Main role of art director – creative concept The art director’s main role is to work with the copywriter to come [...]

Introduction I like to split ‘marketing’ into five main (overlapping concepts / areas of focus). Firstly, the idea that marketing takes place wherever a customer comes into contact with a brand (whether it be customer service, the look of the parcel that arrives in the post, the look of the front door of the company, the quality [...]

What it is media planning? Media planning is about creating a plan / strategy for selecting the most appropriate media channels to use in an advertising campaign / in general brand communication. Traditionally, media planners have focused on researching / understanding: media channels in general (traditional media as well as some parts of new media [...]