INTERVIEW NO. 2 in INTERVIEWS WITH TOP BLOGGERS series. Delighted to publish Spotlight Ideas’ second online interview – this time with David Airey, leading blogger on graphic / logo design (with brief bio. / details below). What interview is about website design (impact on audiences) working with designers (getting the best work out of designers) logo [...]

By E. Mahony – spotlightideas.co.uk This article comes in two parts: A. General marketing / branding lessons from the Harry Potter brand B. Cohort-specific branding (award-winning jargon, I know) – an unusual marketing idea based on the Harry Potter brand A GENERAL MARKETING / BRANDING LESSONS The Harry Potter brand is a marketing phenomenon. But, [...]

INTERVIEW NO. 1 in INTERVIEWS WITH TOP BLOGGERS series. I’m really pleased to publish Spotlight Ideas’ online interview with Drew McLellan (with brief bio. / details below) of Drew’s Marketing Minute blog. WHAT INTERVIEW IS ABOUT: marketing mix (nature of) marketing technologies (most important ones of 2008) marketing mistakes (common mistakes people make in marketing) favourite entrepeneur (from marketing [...]

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Compiled by E. Mahony – spotlightideas.co.uk The following is a list of some of the most talked about print ads of 2008 with links to various blog reactions (from blog post writers as well as from comments in the blogs). Full credits available via ‘Blog reactions’ links. Click on thumbnail to enlarge image Volkswagen Golf [...]