By E. Mahony – spotlightideas.co.uk Some of the best TV ads of the last 25 years from Cabdury’s Eyebrows, 2009, to Smash Martians, 1974. Cadbury’s – Eyebrows. 2009. Two children, moving eyebrows, and a balloon (with music ‘Don’t Stop the Rock’ by Freestyle). Fallon, London. Watch on YouTube Audi Q5 ‘Unbox the Box’. 2009. A two-dimensional [...]

(Part 1 – Getting into Digital Marketing here) Where internet marketing takes place / work experience / create a website / looking for a job Where online marketing takes place When applying for jobs do some research on the type of agency you are applying to. Integrated Agencies – Integrated agencies cover both traditional and new [...]

Approaches / Activities / Roles / Skills Although digital marketing is rooted in digital technologies (and how audiences interact with those technologies), digital marketing still depends on age-old marketing approaches (and activities / roles / skills) as well. This page looks at some of these approaches as well as looking at some approaches that are [...]

By E. Mahony – spotlightideas.co.uk Getting into digital marketing comes in three main sections: Part 1 –  what is digital marketing? / introduction to internet marketing Part 2 – activities / roles / skills Part 3 – where it takes place / work experience / creating a website / finding a job Introduction to digital [...]

By E. Mahony – spotlightideas.co.uk This post is intended for people who are new to blogging as well as those who have been at it for a while but want some ideas on giving their blog a general (including strategic) make-over. What is Blogging (marketing / media / business blogging) Today? Blogging started off  (generally) [...]

INTERVIEW NO 3 in INTERVIEW WITH TOP BLOGGERS series Really pleased to be able to do a Q&A with Stephen Waddington managing director of multi-sector PR agency Speed (formed from the merger of BMA Communications, Custard PR, Lighthouse PR, Mantra PR and Rainier PR) and of Wadd’s PR Blog. Spotlight Ideas: What is PR in the [...]