By E. Mahony – spotlightideas.co.uk What is Consumer Generated Marketing? Consumer generated marketing describes the directly-involved participation of an audience in the marketing activities of a business (/ brand), where participation is usually encouraged and directed by the business (/brand). Consumers might participate, for example by coming up with ideas for a new product (for [...]

What is Consumer Generated Media? The term ‘consumer generated media’ was coined to describe the general activity on the web where consumers contribute their own content. This content could be, for example, conversation on forums and social network sites in general, posts and comments on blogs, product reviews on product review sites, videos on video [...]

By E. Mahony – spotlightideas.co.uk I’m not a web designer (don’t have the technical skills; my background is in branding and general digital marketing) but am really interested in web design, not just for web-design sake, but, also, because of the way web design fits in with related disciplines i.e social media, branding, SEO / [...]

By E. Mahony – spotlightideas.co.uk Who in a company should be responsible, ultimately, for social media: marketing or PR (or some other department / company rep)? The point of this question is figure out the roles that marketing and PR play in social media (and, indeed, what is social media in general), as well as, [...]

By E. Mahony – spotlightideas.co.uk Was asked who in a company should moderate blogs and forums. So asked some people on Twitter. Responses (from Twitter and blog comment): – ‘Marketing / PR’  x 2 (two people said) (‘that can convey message &know how to manage communication w/customer’) – ‘IT manager or website manager’ x 1 [...]

via Tweet This

By E. Mahony – spotlightideas.co.uk Firstly, by ‘ditch social media’, I don’t mean ditch the approach of social media marketing but, rather, the label ‘social media’. The real questions behind this article are: what is ‘social media’ marketing today? and how does ‘social media’ tie in with digital marketing in general? Blogging / Content Marketing [...]