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I like to think of of Twitter as the light infantry and blogging as the heavy cavalry. I’ve heard others talk of Twitter as a cocktail party and blogging as a place where a couple of friends, for example, get together to have a good, long chat (the analogies are imperfect, I know). Twitter isn’t, or [...]

By E. Mahony – spotlightideas.co.uk – 2010 Like to start off with two important points: – You don’t have to spend lots of money to be effective in market research – You don’t have to be a trained market researcher to be effective in market research A friend of mine set up a fine-food online [...]

By E. Mahony – spotlightideas.co.uk Have put together some key words with some brief explanations for people to follow when applying for jobs in general (with a section, as well, on marketing jobs). Intended for both graduates and people with work experience. GENERAL ADVICE Research. Research thoroughly, the advertised job: the position, the company, the [...]

Advertising / Branding Quotations in Categories – spotlightideas.co.uk Capturing the essence of a business / brand “Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.” Leo Burnett Advertising as a sales tool “The simplest definition of advertising, and one that will [...]

By E. Mahony – spotlightideas.co.uk This is an introduction to creative and creative-thinking jobs in advertising, marketing and digital. What is the difference between ‘creative’ and ‘creative-thinking’? ‘Creative’ is more about raw imaginative, creative flair, where as ‘creative-thinking’ is more about the ability to come up with ideas (i.e marketing ideas) where there is a [...]