By E. Mahony – spotlightideas.co.uk IMPORTANCE OF A GOOD STRATEGY Having a good marketing strategy has, always, been important. And now in the digital environment, more than ever. Firstly, marketers have to follow their audience: Internet usage in the US is now 70-75 % of the population (source: 1 +2). Secondly, the way people use [...]

INTERVIEW NO. 5 in INTERVIEWS WITH TOP BLOGGERS series. Daniel is the author of DailyBlogTips.com which was nominated under the “Best Web Development Blog” category in the 2007 Weblog Awards and is currently ranked among the 500 most popular blogs in the world (according to Technorati). He is, also, the founder of OnlineProfits.com, an online [...]

INTERVIEW NO. 4 in INTERVIEWS WITH TOP BLOGGERS series. Really pleased to be able to do a Q&A with Bruce Temkin. Bruce (with brief bio./details below) is a widely acclaimed expert on customer experience. He is Vice President & Principal Analyst at Forrester Research and the author of the very popular blog Customer Experience Matters. What [...]

By E. Mahony – spotlightideas.co.uk Included some of the places where these ads have been talked about, online (blog posts, blog comments, forums, articles, and more). Heineken – Walking Fridge (Netherlands) – builder confuses ‘walk-in’ [fridge] with ‘walking’ [fridge] Agency: TBWA\Neboko Released: April 2009 Talked about: Viral Blog Watch on: YouTube . Heineken – Walk-in-Fridge (Netherlands) [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 30 case studies listed here. To view  a case study, click on ‘Source.’ Social Media – general Skype. A 33 day live product demo on the web (Facebook, YouTube, Flickr,Twitter, MySpace, Dopplr). Source: Albion Orange – Flixster / Bafta. An Orange ‘hub’ was created on both Flixster.com and within [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 40 case studies listed here. To view a case study, click on ‘Source’. Search / SEO – General T-Mobile. Combining the techniques of click-path analysis and time of day targeting. Source: BLM Quantum. The Independent. SEO. Source: Latitude. Centerparcs.co.uk (holiday company). SEO and PPC. Source: Golley Slater Digital. [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 38 case studies listed here. To view a case study, click on ‘Source’. HMV. Re-designed the HMV website (to re-align with the HMV in-store experience). Also, produced new brand guidelines for HMVs digital collateral, including e-newsletters and kiosk applications. Source: Code Computerlove. Dulux. Created a website with online [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 34 case studies listed here. To view a case study, click on ‘Source’ Online Interactive – general Symantec. Base One creates microsite for Symantec EndPoint. Source: Base One. Cadbury’s – Magical Elves. Research, plan and build interactive website with blog, interactive advent calendar, several flash games, desktop applications. [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 12 case studies listed here. To view a case study, click on ‘Source’. Moneysupermarket. Developed interactive, live feed XML ads which allowed real time rates and data to be served in ad units such as MPUs, skyscrapers and banners. Source: TBG Ocean Finance. Detailed display campaign. Source: TBG [...]

Compiled by E. Mahony – spotlightideas.co.uk – 2010 6 case studies listed. To view a case study, click on ‘Source.’ Neal’s Yard Remedies (body care). Customised email marketing solution for individual stores. Source: Golley Slater Digital Norwich Union. Concep worked closely with Norwich Union to help the company utilise interactive email to communicate with thousands of IFAs about [...]