A handy, general resource for people in
By E. Mahony – spotlightideas.co.uk We’ve all heard the phrase ‘social media expert’. Frankly, I think it’s better not to label yourself anything at all. But if you are going to label yourself something such as ‘expert’, then at least show, as opposed to, tell why this is the case. Show by: - giving examples (facts and analysis) [...]
By E. Mahony – spotlightideas.co.uk There’s so much going on in marketing now. Consumers are busier (and so more critical of marketing – bad marketing, at least) and there are more channels to use for marketing than ever before. More competition. Marketing, successfully, is just that bit more challenging. Some would argue that marketing doesn’t even [...]
INTERVIEW NO. 6 in INTERVIEWS WITH TOP BLOGGERS series. As head of the strategy team at space150, Paul oversees the brand planning and user experience design disciplines across all agency clients and new business. Paul deeply believes that brands should use their marketing to help make people’s lives better rather than simply telling them that their [...]
This post is really an introduction to getting into advertising as many of the particular topics on this subject have already been covered by previously published articles on this site. A good place to start : What is Advertising? Advertising has changed, distinctly, in many ways and for many reasons. Audiences, generally, have less time to hear what [...]