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Archive for October, 2009
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Actually, what is social media?
By E. Mahony – spotlightideas.co.uk – 2010 If your boss, client or job interviewer asked you to explain social media in a nutshell, how would you explain it? Social media in a nutshell – 4 key points – Cheaper – Word-of-mouth – Listening – Conversations Cheaper Online social media channels (i.e. blogs, Twitter, Facebook, Youtube, [...]
Introduction to social media marketing strategy
By E. Mahony – spotlightideas.co.uk The importance of social media and social media strategy Let’s start off with some stats first. – Internet-usage stats. North America: 73.9 %. Europe. 50.1 % Source. So a lot of people using the internet! A lot of people exposed, potentially, to social media. – Number of people using Facebook: [...]