Spotlight Ideas

Top 100 + (list has now grown .. ). List now includes top 20 blog posts on career / job advice as well.

Here are a sample of some of the best blog posts and articles on career and job-hunting advice on the net. The list includes contributions from CEOs, department heads, industry experts -
Although most of the entries are for a general audience, the list does have an advertising / marketing / media / pr slant to it, in particular category 6 (Career / Job-Hunting – Advertising, Marketing, Media & PR).

CATEGORIES:

• Top Blog Posts on Career / Job Advice
• Looking for a Job
• Career / Job-hunting and Social Media (general)
• Career and Economic Downturn
• Career – General
• Recruiters / HR
• Career / Job-Hunting – Advertising, Marketing, Media & PR
• CV / Interviews etc – The Right Way to Apply for a Job

1 – TOP 20 BLOG POSTS ON CAREER / JOB ADVICE

• Managing Your Career as a Business – New York Times – Oct ‘09
• The hierarchy of success – Seth Godin – Sep ‘09
• Graduate school for unemployed college students – Seth Godin – Jun ‘09
• Free eBook- Using the Social Web to Find Work - Chris Brogan - Dec ‘08
• 10 Ways To Use LinkedIn To Find A Job – Guy Kawasaki – Feb ‘09
• Guest Post: ‘How I Got My Job Through Twitter’ - Marketing Profs Daily Fix – Mar ‘09
• Success Story: Accept a Facebook Friend Request and a New Job - Personal Branding Blog – Oct ‘08
• What To Do When You Lose Your Job - Influential Marketing Blog – Mar ‘09
• Helping college grads get a job – FREE e-book – Drew’s Marketing Blog - May ‘0
• Recession Proof Your Job with Web Based Tools - Micro Persuasion – Sep ‘08
• Now’s the time, the time is now - Being Peter Kim – Jul ‘08 – career transition
• Thinking of going into marketing? – Drew’s Marketing Minute – Dec ‘08
• So, you need a job? Man, do resumes suck – Scobleizer – Oct ‘08
• CV Clinic - The Guardian - Mar ‘08
• The Key Components of a Resume – Brand Yourself - Jun ‘08
• Cover Letters - Personal Branding Blog – Sep ‘08
• A Single Email Can Make or Bread Your Personal Brand - Personal Branding Blog – Oct ‘08
• Employment References - About.com
• How to Ace Any Type of Interview – Brand Yourself - Jul ‘08
• 43 Tips Before, During and After the Interview – Brand Yourself - Jun ‘08

2 – LOOKING FOR A JOB

Looking for a job – general

• I need a new job. Now what? 97 Job Search Tips Career Advice for Desperate Job Seekers - 97 Job Search Tips
• Job Seeking 2.0 – Influential Marketing Blog – Mar ‘09
  
• Downsized? Fired? Here are the new rules of finding a job – Web Ink Now - Nov ‘08
• Warren Buffett on “Which candidate has the most potential? - Marketing HeadHunter - 2006

Looking for a job – after losing a job

• What To Do When You Lose Your Job – Influential Marketing Blog – Mar ‘09

Looking for a job – using social media (general)

• Six Ways Social Media Can Help You Land The Job - Twist Image - May ‘08
• The Real Way to Get a Job Using Social Media Revealed – The Personal Branding Blog - Dec ‘08
• Senior execs turn to social networks for job hunting - ZDNet - Aug ‘08

Looking for a job – using Twitter

• How David Murray found a new job via Twitter - Web Ink Now - Nov ‘08
• Success Story: One Brand One Tweet One Job - Personal Branding Blog – Sep ‘08
• How to use Twitter to find your next job LitmanLive - Jan ‘09

Looking for a job – graduates

• Top 5 Personal Branding Tips for Recent Graduates - Personal Branding Blog – Dec ‘08
• 7 Personal Branding Tips for College Graduates - Personal Branding Blog - Oct ‘08
• Advice to Graduates: Network! - MarCom Blog - Apr ‘08

3 – CAREER / JOB-HUNTING and SOCIAL MEDIA (GENERAL)

• Using Social Media To Keep Your Job – Influential Marketing Blog – Mar ‘09
• Facebook for suits - The Economist - Sep ‘08
• Success Story: Build Your Dream One LinkedIn Contact at a Time – Personal Branding Blog - Nov ‘08
• It’s Time For You to Become a Master Brand Using LinkedIn – Personal Branding Blog- Nov ‘08
• Your Network Will Soon be a Job Qualification - Personal Branding Blog - Oct ‘08
• Reading Blogs at Work: Why You Should Do It & How You Can Make it Worthwhile - Read Write Web - Sep ‘08
• Is Social Media Becoming The New MBA? - Influential Marketing - Nov ‘08
• Blog Your Way to a New Career - PROBlogger – Jul ‘08
• Top Social Media Tools For Turning Your eBrand Into a Powerhouse - Personal Branding Blog - May ‘08

4 – CAREER and ECONOMIC DOWNTURN

• Growing your Career: Do at GUT Check - Web Strategy by Jeremish - Nov ‘08 -
• LinkedIn benefits from job jitters - Guardian - Oct ‘08
• A Crash Course in Surviving and Thriving in this Economy – Personal Branding Blog - Dec ‘08
• Schawbel Report: The Current State of Personal Branding - Personal Branding Blog - Dec ‘08
• How I stay organized - Web Strategy by Jeremiah – May ‘08
• Is small business ownership a career? - Duct Tape Marketing - Mar ‘08

5 – CAREER – GENERAL

• The three elements of full employment – Seth Godin – Oct ‘09
• Save Your Career, Start a Blog - AdWeek - Nov ‘08
• What are you good at – Seth Godin – Jan ‘09
• Using Social Media To Keep Your Job – Influential Marketing Blog – Mar ‘09
• You are the president of your career – Chris Brogan – Jan ‘09
• The five-tool employee - Being Peter Kim – Jul ‘08 – 5 essential attributes for employees (in startup / Fortune 50)
• Why bother having a resume? - Seth Godin - Mar ‘08 – Controversial post on why you don’t need a resume (”I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all”)
• Career Management as Personal Marketing and Business Development - ZDNet
• Six Career Tips - Web Strategy by Jeremiah - May ‘08
• It’s a Long Career and a Small Corporate Community - Personal Branding Blog - Dec ‘08 – Various issues about: how work place has changed in last 10 years, office politics, and more.
• Find Your Inner Entrepreneur – Influential Marketing Blog – Mar ‘09
• Rebutting Six Arguments for Personal Brands - The Buzz Bin - Nov ‘08
• Is Your Personal Brand Hurting Your Career? - Twist Image - Jul ‘08
• Myth: Personal Branding Is All About YOU – Personal Branding Blog - Apr ‘08
• A Personal Brand is Demolished by Being Selfish Instead of Useful - Personal Branding Blog – Dec ‘08
• 10 Employer Branding Strategies to Become the Employer of Choice - Personal Branding Blog – Nov ‘08
• Pay Attention: The No Asshole and No Complaining Rules - Personal Branding Blog - Jul ‘08
• Career Advice from a Comic Book? Meet Johnny Bunko - Conversation Agent - Mar ‘08 – “What advice would you give someone who is just starting their first job?”
• Potential Employers Are Watching You - Social Media Explorer - Jun ‘08
• Guide to Getting Any Job Within a Year of Finishing College - Charlie Hoehn – Sep ‘09
• Five Ways Web Professionals Should Be Proactive in a Recession - Web Strategy by Jeremiah – Dec ‘08

6 – RECRUITERS / HR

• Two Ways To Hire (and a Wrong Way) - Seth Godin – Sep ‘09
• The 10 Worst Job Interview Questions Ever – Business Pundit – Apr ‘08
• Should You Recruit on Social-Networking Sites? - HR World - Jan ‘08
• Don’t Run From Career Conversations – Fast Company – May ‘06
• Millennials Are Taking Over the Workplace – Is HR Prepared? – Personal Branding Blog- Aug ‘08
• Unemployment, redundancy and Christmas jobs – Hitwise – Nov ‘08 – general state of employment

7 – CAREER / Job-Hunting – ADVERTISING, MARKETING, MEDIA & PR

Marketing – general (career / recruitment)

• An amazing job application – Andy Sernovitz – Oct ‘09 – for a marketing/advertising type of job
• Marketing Jobs of the Future - Conversation Agent - May ‘08 – “Marketing itself is changing”, “Analytics is marketing”‘, “where do I find the right people”.
• Do you know this person? Is it you? - Web Ink Now - Feb ‘08 – “create a sort of new rules of marketing & pr job description”
• The Evolution Of The Chief Marketing Officer - Twist Image – Nov ‘08

Getting into Marketing

• Want to get a job in marketing? - Drew’s Marketing Minute - Jul ‘07

Online / Digital Marketing (career / recruitment)

• List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 -Social Media Jobs and Professionals – Web Strategy by Jeremiah – Jun ‘08
• List of Full Time Social Media Professionals Grows – Web Strategy by Jeremiah - July ‘08
• How I spend my time as an Industry Analyst - Web Strategy by Jeremiah - Mar ‘08
• The Challenge of the Social Media Executive Recruiter - Web Strategy by Jeremiah – Jun ‘08
• Managing Your Marketing Career in a Web 2.0 World - Marketing Profs - May ‘07

New types of job roles – Online / Digital Marketing (career / recruitment)

• Three Emerging Digital Careers to Watch - Micro Persuasion - Apr ‘08 – The Chief Customer Experience Office, Digital Storytellers, Super Crunchers
• The Geek Marketer - Micro Persuasion - Sep ‘07 – “who act as translators between the ultra geeks and the marketers”
• Three new jobs you might want to consider – Seth Godin – Nov ‘08 – Community Organizer, Stats Fiend, Manager of Freelancers
• Jobs of the future, #1: Online Community Organizer - Seth Godin

Types of job roles that are going out – marketing (career / recruitment)

• Three Internet Careers That Soon Won’t Exist - Micro Persuasion - Mar ‘08 – Social Media Consultant, Social Media Manager, etc., Internet Advertising Sales, Online Advertising Sales, etc., Digital Talent Agents

Graphic Design (career)

• 10 Essential Skills Every Graphic Designer Should Have - Design Reviver – Oct ‘09
• Three Big Mistakes that Can Make or Break Your Design Career - Fuel Your Interface – Nov ‘09
• 16 Places to Build Your Brand for Graphic Designers - Brand Yourself - Sep ‘08

SEO / Search Marketing (career / recruitment)

• Is There Such a Thing as the Perfect SEO? - Search Engine Watch – Mar ‘09
• Yes, Mom, Search Marketing IS A Valid Career Choice - Search Engine Land - Dec ‘07
• Building A Career In Search Marketing - Search Engine Land - Jan ‘08
• Search Marketing: A Rewarding Career Path - Search Engine Watch - Jan ‘08
• Finding Recession-Proof SEM Jobs - Search Engine Watch - Mar ‘08
• Bigmouthmedia promotes search marketing as career option - Econsultancy

Advertising (career / recruitment)

• Diagonal Thinking is a vital tool for a career in advertising - Media Week - Oct ‘08

PR (career / recruitment)

• 14 Key Skills & Attributes For New Public Relations Professionals – Dave Fleet – Aug ‘09
• Public Relations Specialists - US Department of Labor - “Employment of public relations specialists is expected to grow by 18 percent from 2006 to 2016″
• So You Want to Meet a Senior Executive? - PR Squared - Sep ‘08
• What is PR’s Elevator Pitch? - PR Squared - Sep ‘08 – being able to describe what you do in PR as a living
• Get Into Twitter or Get Outta Public Relations? - PR Squared - Apr ‘08
• GUEST POST: Voice of the Intern - PR Squared - Jul ‘08

Journalism (career)

• The worst jobs for the 21st Century - Forbes - Oct ‘07 “Need for programmers, journalists, federal government workers is waning”
• New Career for Journalists? Write for PaidContent - Conversation Agent - Apr ‘08 – “the future of journalism might be tied to online publications more than we all think.”
• My ideal journalism job - journalism.co.uk - Oct ‘08

Freelance Writing (career)

• Where Have All the Freelance Writing Jobs Gone? - Copyblogger - Oct ‘08 – using economic downturn to your advantage, spotting and capitalizing on trends, jobs report
• Five Tips for a Successful Freelance Writing Career - Copyblogger – Apr ‘08

Social Media – general (career)

• Want A Corporate Social Media Job? Demonstrate These Three Essential Qualities – Jeremiah Owyang – Sep ‘09
• Adding a Chief Conversation Officer – Duct Tape Marketing - ‘09

Blogging (career)

• How to Write a Brilliant Application for a Blogging Job – DailyBlogTips – Oct ‘09
• Blogging as a Job – The Perceptions of Others – Convincing Those You Love that You Can Be a ProBlogger - PROBlogger - Feb ‘08
• Applying for a Blogger Job? Treat it Seriously - PROBlogger - Aug ‘08

Web Analytics (career)

• Web Analytics Career Advice: Play In The Real World! – Occam’s Razor – Aug ‘09

8 – CVs, INTERVIEWS etc – THE RIGHT WAY TO APPLY FOR A JOB

• What You Need to Know About the New Hiring Process - Brand Yourself - Oct ‘08

CV / Resume

• Guest Post: Memo from Kafka’s Castle and What Employers Want to See on Your Resume - Guy Kawasaki – Feb ‘09
• A Brief Overview of The 5 Types of a Resume - Brand Yourself - Oct ‘08
• How to Write a Resume - Marketing Head Hunter - Jul ‘08

Cover Letters

• 3 Things You Need To Know About Writing the Perfect Cover Letter - Brand Yourself - Jul ‘08

Emailing (career / job hunting)

• 8 Things Employers Want to See in An Email Signature - Brand Yourself – Oct ‘08

Interview

• How To Rock An Interview – Influential Marketing Blog – Mar ‘09

References

• How to Get References After you Have Been Fired - Ehow

Writing Job Recommendations

• How to Write a Business Recommendation - Conversation Agent - May ‘08 – in particular of interest to users of LinkedIn