First part is about corporate social media – general. Second, about corporate blogging.
- Antisocial – Why Corporate America Keeps Rejecting Social Media – The Buzz Bin – Sep ‘09
- Over 10% of all blogs are corporate! What are the Top 10? – Marketing Nirvana – Oct ‘09
- Companies Must Plan Holistically For Social –Beyond Marketing – Jermiah Owyang – Oct ‘09
- The Top Six Reasons Companies are Still Scared of Social Media – What’s Next Blog – Sep ‘09
- Why Your Corporate Message Isn’t Being Heard – Social Media Explorer – Jun ‘09
- Leveraging Social Media In Regulated Industries – Social Media Explorer – May ‘09
- Corporate Social Media Policy: Top 10 Guidelines – PR2 – Jul ‘09
- Breakdown: The Five Ways Companies Let Employees Participate in the Social Web – Jeremiah Owyang – Jul ‘09
- Get Ready As Corporate Sites and Social Networks Start To Connect – Jeremiah Owyang – Jul ‘09
- As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate – Jeremiah Owyang – Jul ‘09
- Report: Companies Should Organize For Social Media in a “Hub and Spoke” model – Jeremiah Owyang – Jun ‘09
- How Brands Balance Their Diet With Social Media Supplements – Jeremiah Owyang – May ‘09
- What’s Wrong With Corporate Social Media, and How To Fix It – Jeremiah Owyang – Apr ‘09
- Is speaking freely via social media REALLY a good idea for companies? – The Viral Garden – Sep ‘09
- Are we too worried with finding the ROI of social media? – The Viral Garden – Aug ‘09
Blogging
- A Guide to Corporate Blogging - PROBlogger - Oct ‘08
- The Many Challenges of Corporate Blogging - Web Strategy by Jeremiah - May ‘08
- Health Check: How Trusted Is Your Corporate Blog? - Web Strategy by Jeremiah - Dec ‘08
- 50 Blog Topics for Marketers - Chris Brogan - Jul ‘08
- 40+ Topics for Corporate Bloggers - Mashable - Aug ‘08
- Why I Love Corporate Blogs (And You Should Too) - Mashable – Jul ‘08
- How to make the most of a corporate blog - Times - Mar ‘08
- Top 5 corporate blogging mistakes and how to avoid them - Web Ink Now - Sep ‘08.
- Seven Types Of Highly Effective Corporate Blogs - Twist Image - Apr ‘08
- Corporate Blogging – How the Pros Do It - Scott Monty - Mar ‘08
- Agenda of the Corporate Blog - PR Squared - Dec 10
- Is ‘Slice of Life’ Content Appropriate for Business Blogs? – Marketing Profs Daily Fix - Dec ‘08
- Why Outsourcing a Blog Might Be Smart - Marketing Profs Daily Fix – Aug ‘08
- 10 Ways to Give Your Corporate Blog a Sense of Purpose - Marketing Profs Daily Fix - Dec ‘08
- Practical Guide To Starting A Corporate Blog - Social Media Explorer - Apr ‘08
- Whiteboard Friday – Corporate Blogging Tips - SEOMoz - Sep ‘08
- The Big List of Big Brand Corporate Blogs - Debbie Weil - Sep ‘08
- Coming to search results near you: corporate blogs worth reading - ZDNet – Jan ‘09
- Corporate Blog Design: Trends And Examples - Smashing Magazine - Aug ‘09
‘Only 16% of online consumers who read corporate blogs say they trust them’.
Forrester Research, recently, released Time To Rethink Your Corporate Blogging Ideas with ‘Only 16% of online consumers who read corporate blogs say they trust them’. Several leading bloggers on corporate blogging responded. Here are their responses.
- People don’t trust company blogs. What you should do about it - Groundswell - Dec ‘08
- Consumers Say Your Corporate Blog is Not Trusted - Web Strategy by Jeremiah - Dec ‘08
- On The Other Hand, Maybe Your Company Should Not Blog - Twist Image – Dec ‘08
- No News Here: Forrester Says Consumers Don’t Trust Corporate Blogs - Debbie Weil - Dec ‘08
- Only 16% Trust Corporate Blogs: Are They Worth Doing? – Business Week - Dec ‘08
- Only 16% of Consumers Trust Your Corporate Blog; Time to Delete or Re-Think it? - Mareting Pilgrim - Dec ‘08