Compiled by E. Mahony – spotlightideas.co.uk – 2010

30 case studies listed here.
To view  a case study, click on ‘Source.’

Social Media – general

• Skype. A 33 day live product demo on the web (Facebook, YouTube, Flickr,Twitter, MySpace, Dopplr). Source: Albion
• Orange - Flixster / Bafta. An Orange ‘hub’ was created on both Flixster.com and within the application on Facebook. Source: i-level.
• Pathe. YouTube and email. To drive cinema admissions for Jack Black Comedy Be-Kind Wind. Source: Arena BLM
• Ford. Website, MySpace, Facebook, YouTube and Flickr. Created the world’s first audience scripted online comedy soap. Source: Imagination
• Best Buy (online retail – electronics). Source: We Are Social.
• AA. They got the Motoring Content Manager at the AA to participate in discussions on Yahoo. Source: i-level.
• Thorntons (retail – food) – Christmas Countdown. Viral game backed up with PR on forums, blogs and more. Source SASS
• Lipsy (fashion). Social media, natural search, paid search, display advertising. Lowest cost per sale for Lipsy. Source: icrossing.
• Toyota. Social media – content, insight and analytics. IQ Hypermiling Test Reaches 105 Million People. Source: icrossing.
• Pathe - Adulthood. Organized MySpace music competition where people could win the opportunity of appearing on a film soundtrack, and supported by ads; the Pathe film was, also, promoted on Facebook; and more. Source: BLM Quantum.

Viral – video

• Character Options (toys) - Robosapien v2. Limited budget. The viral film was hosted on websites Kontraband, BoreMe and Eat Mail, to be downloaded and circulated to friends. Source: BLM Azure.
• Dell - Peggy. A series of short online films, viral and online advertising, plus seeded text links driving traffic to a fully-interactive campaign website. Source: Mason Zimbler.
• VSO (charity). Online video, highly targeted, to generate value through viral interest. Source: BLM Quantum.

Viral – Game

• Leonard Cheshire Disability. Created a viral game package for Leonard Cheshire Disability’s ‘Creature Discomforts’ campaign which features Aardman animations. Source: MCM Net
• Samaratans – Stressed Out Game. A viral ping-pong game aimed at increasing microsite web traffic & direct sales. Source: MCM Net
• Freebetshere (online betting) – Flyer Game. Source: MCM Net
• Nortel – Word’s Strong Ant. Created a four-game package designed to get small-to-medium sized businesses to reduce their communication costs. Source: MCM Net
• Electrovamp (pop/rock group) – Smash The House Up. Source: MCM Net
• Lidl. A series of online games that concentrated on seasonal events. Source: MCM Net

Viral Website

• BT- time is money. Source: Agency.com

Blog

• Gillette. Getting bloggers to blog about Gillette. Source i-level

Facebook

• NSPCC Facebook. Developed a custom-made application that capitalises on the power of Facebook for fundraising and raising awareness about the NSPCC. Source: Panlogic

Forum

• Huggiesclub.com (Kimberly Clark). Redeveloped the site and re-positioned huggiesclub.com (as a community for pregnant and new mums). Source: Code Computerlove.

MSN Messenger

• T-Mobile - My Faves. Built a bespoke T-Mobile My Faves game within the MSN Messenger interface + PPC. Source: BLM Quantum.

Bebo

• Royal Navy. Got a Flight Lieutenant in the Royal Navy to discuss recruitment on Bebo. Source: i-level.

User Generated

• Domino’s Pizza. User-generated content site on YouTube and MySpace where people could upload clips about how they use their box. Friends were recruited on Facebook and on online ads. Source: BLM Quantum.
• PriceWaterhouseCooper. Campaign with user-generated content site, content by journalists, competition and multimedia advertising by FT. Source: FT.

Measuring Engagement

• Channel 4. To measure the engagement of audiences with Channel 4′s educational content via an online game. Source: i-crossing.

Online PR

• Motors.co.uk. PR, viral and digital marketing in general. Source: Acceleris Marketing.
• British Heart Foundation.  Source: Coast Digital

* For more online marketing case studies (Search / SEO / website design, branding, and more) –> top right of website.

Updated 27 May 2010

Tweet This