This is intended for marketers looking for an overview of marketing  in general and an integrated approach to marketing as well as for people who might have missed some great posts over the last few days / weeks / months.
Updated July 2010.

This list is split into categories. Marketing / Digital general - Social Media general - Twitter - Facebook – Blogging - Mobile / Wireless Marketing - Branding - Advertising - PR - SEO / Search / PPC / Analytics - FourSquare / Gowalla - LinkedIn - Presentations - Video Marketing - Inbound Marketing - Email Marketing - Ecommerce

Marketing / Digital general

• It’s the End of the Web as We Know It - Steve Rubel - Jul ’10
• The internet: Everything you ever need to know - Guardian Tech – Jun ’10
• But you’re not saying anything - Seth Godin – Jun ’10
• The Physics of Word of Mouth Marketing – Brand Autopsy - Jun ’10
• 12 words you must never, ever, ever, ever use in marketing copy – Conversation Marketing - Jun ’10
• Daniel Pink (author of N.Y.Times bestselling Drive) on How the the 21st Century Brain Affects Creativity - Harvard Business Review – Jun ’10
• How To Talk To Small Business - Duct Tape Marketing – Jun ’10
• New Study Shows What Makes Shoppers Buy Local -  Entrepreneur.com - Jun ’10
• How the World Is Spending Its Time Online [STATS] - Mashable - Jun ’10
• Transparency: The Most Valuable Companies Worldwide (infographics) – Good - Jun ’10
• How can I develop a good marketing plan with a limited budget. Entrepreneur.com - Jun ’10
• Goodbye to the office - Seth Godin - Jun ’10
• Content Marketing: Definitions of Curation & Context - Online Marketing Blog – Jun ’10
• 10 Common Website Mistakes and How to Fix Them – Hubspot - Jun ’10
• Nerdy white papers vs hip and stylish ebooks - Web Ink Now - Jun ’10
• Defend Your Research: The More People Want Something, the Less They’ll Like It - Harvard Business Review – May ’10
• The State of Online Word of Mouth Marketing [STATS] - Mashable - Apr ’10
• Hunters and Farmers – Seth Godin – Feb ‘10
• Four Current Trends That Will Change Marketing Forever – Twist Image - Apr ’10
• Don’t Abandon Traditional Marketing Methods: Integrate and Interact - Marketing Profs – Feb ’10
• The Levy flight – Seth Godin – Apr ‘010 – How a mathematical concept in nature shows up in marketing, too.
• Driveby culture and the endless search for wow – Seth Godin – Mar ‘10
• How to Get an Influencer’s Attention – Techipedia - Mar 10
• Random rules for ideas worth spreading – Seth Godin – Jan ‘10
• The lesson from two lemonade stands – Seth Godin – Jan ‘10
• Seth Godin talks about being a Linchpin – Web Ink Now - Feb ’10
• Business Plan, Do You Have One? - Famous Bloggers - May ’10
• Secrets of the biggest selling launch ever – Seth Godin – Apt ‘10
• In between frames – Seth Godin – Jan ‘10 – Comics and marketing
• 4 Ways to Generate Higher Quality, Sales-Ready Leads - HubSpot - Apr ’10
• When Entrepreneurs Should Ignore Advice - ReadWriteWeb – May ’10
• The Current State of Web Design: Trends 2010 - Smashing Magazine – May ’10

Social Media – General

• Social Media Monitoring Tools – How to Pick The Right One – Convince and Convert - Jul ’10
• Why your company may not need social media - Grow – Jul ’10
• 5 tips for B2B social media marketing – Econsultancy – Jul ’10
• Which social networks are right for your business? Econsultancy - Jul ’10
• 4 Detective Tricks to Find Your Customers in Social Media – Convince and Convert - Jun ’10
• 30+ Essential Social Media Resources You May Have Missed - Mashable - Jun ’10
• 21 Rules of Engagement in Social Media - Brian Solis - Jun ’10
• 7 Common Social Media Marketing Problems and Their Solutions - Top Rank Blog - Jun ’10
• Video: LEGO’s Social Media Strategy / case study - Digital Buzz - Jun ’10
• Social Media Era Set to Peak in 2012 – Read Write Web - Jun ’10
• Do you need to be an Extrovert to be in Social Media Marketing? Buzz Marketing for Technology - Jun ’10
• 2010Fortune 100 Companies’ Social Media Savvy (STATS) - Huffington Post – Tech - Jun ’10
• Your Blog is Not Your Job - Chris Brogan - Jun ’10
• Why Small Businesses Shouldn’t Take Social Media for Granted – Mashable – Jun ’10
• HOW TO: Use Social Media for Lead Generation - Mashable - Jun ’10
• 9 Essential Social Media Tips for Beginners – Online Marketing Blog - Jun ’10
• Stop Wasting Time with Social Media - Hubspot – Jun ’10
• Social media customer service needs to be underpinned by empathy – Online Marketing Blog – Jun ’10
• 15 more awesome social media infographics - Econsultancy – Jun ’10
• 7 Common Social Media Marketing Problems and Their Solutions - Online Marketing Blog – Jun ’10
• Social Media Strategy from A to Z - Techipedia - May ’10
• 10 Lessons Comic Books Can Teach Us About Blogging and Content Marketing - ChrisG.com – May ’10
• The Growth of Social Media [VIDEO] - Mashable - May ’10
• 10 common social media mistakes - econsultancy – Mar ’10
• 7 Truths About Social Media Marketing - Techipedia - Apr ’10
• 21 Essential Social Media Resources You May Have Missed - Mashable - May ’10
• Why Retention Should Be Your Top Priority in Social Media Marketing - Mashable - Apr ’10
• The 39 Social Media Tools I’ll Use Today – Convince & Convert. Apr ’10

Twitter

• Use Twitter to Rank #1 in Google in Less Than Five Minutes – Hubspot - Jul ’10
• Eight Insightful Twitter Search Queries - TrendSpotting - Jul ’10
• Twitter 101: Seven Tips for Effective Marketing - Marketing Profs - Jun ’10
• HOW TO: Build A Twitter Strategy for Your Business - Mashable – Jun ’10
• 50 Power Twitter Tips - Chris Brogan - Jun ’10
• What Do Twitter’s Annotations Mean for the Web? – Business Week - Jun ’10
• Process for Analyzing a Twitter Account - Search Engine Journal – Jun ’10
• The Ultimate List: 100+ Twitter Statistics - Hubspot - Jun ’10
• Twitter Finally Going ‘Places,’ Adds Foursquare and Gowalla Integration Starting Today – Fast Company – June ’10
• 5 Unique Ways to Use Twitter for Business – Mashable – May ‘10
• Does Your Company Twitter? 10 Tips To Become A Great Business “Twit” – Search Engine Journal – Apr ‘10
• The State of the Twittersphere 2010 - Brian Solis – Mar ’10
• HOW TO: Embed a Tweet -Mashable – May ’10
• Top Ten Ways to Drive Traffic to Your Small Business Blog Using Twitter - PROBlogger – Feb ’10
• 10 Examples of B2B Twitter Chats – HubSpot – Apr ’10
• Don’t Bore Your Twitter Followers: Link Different - ReadWriteWeb – May ’10
• 7 Insanely Useful Ways to Search Twitter for Marketing - Duct Tape Marketing – Mar ’10
• 5 Free Services for Pre-Scheduling Your Twitter Updates – Mashable - May ’10
• Study: Twitter Is Not a Very Social Network - ReadWriteWeb – May ’10
• The Art of the Twitter Pitch – ReadWriteWeb – May ’10

Facebook

• 10 Reasons to Create a Facebook Page for Your Company – The Fletcher Prince Blog – Jul ’10
• Facebook Launches New Analytics for “Like” Data - Mashable -  Jun ’10
• Ranking Well in Facebook Search: Facebook SEO – Search Engine Roundtable – Jun ’10
• Facebook Lights a Fire Under Google- Open Graph Search Engine - Search Engine Journal – Jun ’10
• Pay Per Face: 52 Facebook Advertising Tips & Best Practices – Search Engine Journal – Jun ’10
• The Ultimate List: 100+ Facebook Statistics [Infographics] - Hubspot - Jun ’10
• Infographic: Men vs Women on Facebook - Hubspot – Jun ’10
• 3 Things Facebook Does Very Well - Mashable - Jun ’10
• 9 Ways to Enhance Your Facebook Fan Page - Social Media Examiner – May 11
• 21 Creative Ways To Increase Your Facebook Fanbase – Social Media Examiner- Apr 10
• The future of Facebook - Guardian - Mar ’10
• Turn Your Facebook Profile into a Mini Blog – Mashable – Apr ’10
• 3 Ways to Drive Corporate Facebook Success - HubSpot – Apr ’10
• How to Add Google Analytics to Your Facebook Fan Page - Social Media Explorer – Mar 10
• 12 Social Media Secrets From World’s Top Superstars – Social Media Explorer – Apr 10
• Determine Your Facebook Page’s Value [APPS] - Mashable - May ’10
• What Facebook’s Open Graph Means for Your Business - Mashable – May ’10

Blogging

• 13 Quick Tips To Write A Successful Post - Social Mouths - Jul ’10
• 20 Warning Signs That Your Content Sucks - Copyblogger - Jun ’10
• A Simple Blogging Formula - Chris Brogan – Jun ’10
• Ten starter tips for blogging success – Econsultancy - Jun ’10
• 11 Characteristics of Highly Influential Blog(ger)s - Techipedia – Feb 10
• My Love for Blogging – Chris Brogan – Mar ‘10
• Blogging in 2010: What You Need To Know - Search Engine Journal – Mar ’10
• What Bloggers Should Know About PR And Advertising - Social Media Explorer – Mar ’10
• 5 Sure Fire Tactics to Promote a Business Blog - Online Marketing Blog - Feb ’10
• Ten Must Read Tips to Start a Small Business Blog - Online Marketing Blog – Feb ’10
• Tips for Promoting New Blogs – Online Marketing Blog - Feb ’10
• The Secret Ingredient to an Irresistible Blog - Copyblogger - Mar ’10
• The Surprising Old-School Secret to Blogging Success - Copyblogger – Mar ’10
• 10 Proven Steps to Snag a Guest Post on an A-List Blog – Copyblogger – Mar ’10
• 7 Considerations on Generating Traffic to Your Blog - PROBlogger – Feb ’10
• 4 Ways to Overcome the “Nobody’s Reading My Blog” Blues - Daily Blogging Tips – Feb ’10
• 5 Blogging Mistakes You Must Avoid - Smart Bloggers - Apr 10
• 5 Sure-Fire SEO Tips for Bloggers – Famous Bloggers – May ’10

Mobile / Wireless Marketing

• Chevy Case Study: Using Mobile, Location and QR Codes to Inspire Brand Engagement - eMarketer - Jun ’10
• HOW TO: Use QR Codes for Small Business Marketing - Mashable – Jun ’10
• Is it the Year of Mobile Yet? - mobienthusiast.mobi - Apr ’10
• Consumers Embrace Mobile Advertising [REPORT] - Mashable - May ’10
• Mobile commerce: should you have a site or an app? – Econsultancy - Mar ’10
• RWW Mobile Summit Keynote: Top Mobile Trends of 2010 – ReadWriteWeb - May ’10
• Mobile Marketing Evolves Beyond the Mobile Phone - Mobile Storm - Apr ’10
• Are Mobile Ads More Effective Than Online Ads? - eMarketer - May ’10
• Best Practices: Keeping Your Mobile Advertising Relevant - eMarketer - Apr ’10
• Mobile Advertising Is At A Turning Point, With Google, Apple And The FTC Determining The Future - Mobile Marketing Watch - Apr ’10
• RWW Mobile Summit: What’s Keeping Location-Based Ads from Taking Off? – ReadWriteWeb - May’10
• Mobile Advertising, SMS Can Achieve “More Than A 100% Response Rate,” Says Expert - Mobile Marketing Watch – Apr ’10
• Standardized Location Data Is The Future Of Mobile Advertising - Mobile Marketing Watch – Apr ’10
• Mobile Web Design That Rocks - mobienthusiast.mobi – Mar ’10
• Mobile Application or Mobile Website or Both? - Get Elastic – Apr ’10
• So You Want to Build a Mobile App? 8 Things to Consider - Get Elastic - Apr ’10
• Is a Mobile App Right For You? - Mobile Storm - Apr ’10
• The Dos and Do Nots of Mobile Applications - Get Elastic - Apr ’10
• How Consumer Brands Can Develop the Right Mobile App Strategy – eMarketer - Apr ’10
• The Rise and Decline of Mobile’s Hottest Application Distribution Channel – ABI Research
• Mobile Marketers Taking A Fresh Look at Twitter - Mobile Storm - Apr ’10
• Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months - Mobile Marketing Watch - May ’10
• MMA Launches Initiative To Make Mobile Marketing Easy For Brands, Agencies - Mobile Marketing Watch – May ’10
• Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior? – Mobile Marketing Watch - May ’10
• Mobile Advertising Stong In The UK, Market Grows 32% In 2009 - Mobile Marketing Watch - May ’10
• There’s An App For That: How Mobile Is Changing The Face Of Retail - Mobile Marketing Watch - Apr ’10
• Females Consume Significantly More Mobile Content Than Males – Mobile Marketing Watch – May ’10
• State of the Augmented Reality Union from the RWW Mobile Summit - ReadWriteWeb – May ’10
• The Mobile Marketing Association (MMA) Updates Best Practices - Mobile Storm – Apr ’10

Branding

• Logos are Dead? Thoughts and Notions – Jul ’10
• How To Combine Brand & SEO - SEO Book - Jun ’10
• Five Steps for Consumer Brands to Earn Social Currency - Fast Company – May 10
• What’s in your Brand Bank Account? – Web Ink Now – Feb ’10
• Brand Journalism - Web Ink Now – Apr ’10
• HOW TO: Cultivate Your Brand’s Super Users - Mashable – May ’10
• Scaling Social Media so Its Intimate and Builds Brands – Huffington Post - May ’10
• 10 Killer Tips for Creating a Branded YouTube Channel - Mashable - Apr ’10

Advertising (traditional and digital)

• Display advertising has a long way to go before exiting its gangly teen phase - Econsultancy – Jun ’10
• Coca-Cola – The Secret Is Out There. Contagious Magazine - Jun ’10
• UNIQLO: The Lucky Switch Banner Campaign - Digital Buzz – Jun ’10 – great digital banner campaign
• Do New Advertisers Pay 4x More Than Established Advertisers? – Search Engine Journal – Jun ’10
• Increasing the impact of an ad campaign using social media – Econsultancy – Jun ’10
• New US Online Ad Spending Data: No Surprise & Some Surprises – eMarketer - Apr ’10
• Instant Ads Set the Pace on the Web - New York Times, Technology - Mar ’10
• Agencies Enter Into a “Great Race” For Relevance - Forrester – Mar ’10
• The Path To Advertising Nirvana – Smashing Magazine - Apr ’10

SEO  / Search / PPC / Analytics

• Introducing the Beginner’s Guide to SEO v2.0 - SEOMoz - Jun ’10
• 5 Ways to Kill Your Search Rankings & Their Solutions - Top Rank Blog - Jun ’10
• What Is Latent Semantic Indexing (Search Engine Marketing) - Search Engine Journal - Jun ’10
• SEO: The beautiful game - Econsultancy – Jun ’10
• How External Deep Linking and More Content Can Boost Your Rankings - Search Engine Journal - Jun ’10
• How to Get Links in Tough Industries - SEOMoz - Jun ’10
• Article Marketing + Submission for SEO | Whiteboard Friday - SEOMoz – Jun ’10
• Glossary: 24 SEO Terms Marketers Should Know - Hubspot - Jun ’10
• Why IBM’s acquisition of Coremetrics will change web analytics – Econsultancy – Jun ’10
• 4 Simple Ways to Speed Up Your Site - Search Engine Journal – Mar ’10
• The SEO Manifesto - Econsultancy – Apr ’10
• Want Big SEO Results? You Need Big SEO Ideas - Search Engine Watch - Apr ’10
• 5 Technical Tips for Improving SEO - Hubspot – Apr ’10
• Good SEO – SEO By The Sea – Mar ’10
• Who Are The Top 10 SEOs in the World? - SEOBOOK - Apr ’10
• 8 Secrets of Success Within SEO - SEOmoz – Apr ’10
• Using Multiple Sitemaps to Analyze Indexation of Large Sites - Blogstorm - Mar 10
• Google Confirms: 301 Redirects Result in PageRank Loss! - Marketing Pilgrim - Mar ’10
• Wake Up Suzy – Wake Up! – Managing SEO Client Expectations – Search Engine Journal – Apr ‘10
• 5 Handy SEO Hacks for Google Analytics - Search Engine Journal - Mar ’10
• W3C Validation for SEO – Myth and Reality - Search Engine Journal - Mar ’10
• Migrating to a New Domain and URL Structure – My Learnings - Search Engine Journal - Mar ’10
• Common B2B SEO Mistakes and How to Solve Them - Online Marketing Blog – Mar ’10
• Determining Whether a Page/Site Passes Link Juice (and How Much) - SEOMoz - Mar ’10
• Using Anchor Links to Make Google Ignore The First Link - SEOmoz - Mar ’10
• Search Engine Marketing Set for Double-Digit Gains in 2010 - eMarketer - Mar ’10
• Are PPCers a Dying Breed? - Search Engine Journal – Jul ’10
• Two Advanced Tactics For PPC Copywriting - Search Engine Land - Jun ’10
• Three Best Tips for Local PPC Campaigns - Search Engine Journal – Jun ’10
• How to rate your PPC agency - Econsultancy – Jun ’10
• 36 Myths of PPC - PPC Hero – May ’10

FourSquare / Gowalla

• Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business? - TrendSpotting -  Jul ’10
• In the geo-location wars, the next step will be content - Econsultancy – Jun ’10
• Why Hasn’t Location Reached the Mainstream Yet? - Mashable – May ‘10
• Geolocation: What’s the Endgame? - Social Media Today – May ‘10
• Foursquare and Gowalla: location games are where it’s at – Guardian - May ‘10
• Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC] - Mashable – Apr ‘10
• Gowalla vs Foursquare – Battle of the apps! - Tamar - Mar ‘10
• 4 Ways Foursquare Can Improve Your Workplace – Mashable – May ‘10
• Forget Retail: The B2B Applications of Foursquare – HubSpot - Apr ‘10
• Geomarketing: Ten Foursquare marketing campaigns - Econsultancy – May ‘10
• Five Ways to Make Productive Use of Foursquare (and Not Be Annoying) - LifeHacker – Apr ‘10
• Why Foursquare Drives Business: What You Need to Know – Social Media Examiner – Apr ‘10
• Ignore Foursquare at Your Peril – An Analysis of Potential – Convince & Convert – Apr ‘10
• Five reasons to check out of Foursquare - ZDNet – Apr 10
• Gowalla CEO Talks About the Future of Social Media [INTERVIEW] - Mashable – May ‘10

LinkedIn

• LinkedIn Improves Groups with Follows and Likes - Hubspot – Jun ’10
• 5 Ways to Weave LinkedIn Into Your Marketing Mix – Online Marketing Blog – Mar ‘10
• Top 10 Ways to Drive Traffic to Your Blog Using LinkedIn – PROBlogger - Feb ‘10
• 5 Ways Small Businesses Can Leverage LinkedIn’s New Features - Mashable - May ‘10
• LinkedIn Gives Users the Ability to Follow Companies - Mashable – May ‘10
• LinkedIn Launches Tons of New Link-Sharing Features [PICS] – LinkedIn – Mashable – May ‘10

PR

• PR Wins Social Media … Only to Likely Lose it in 2011 – Pop Jots – Jun ’10
• 7 Benefits of Partnering SEO & PR - Online Marketing Blog – Jun ’10
• Social media: where PR becomes ‘customer care’ - Econsultancy – Jun ’10
• Reshaping the Media – Edelman - Jun ’10
• Single most essential PR pitching tip - Web Ink Now - Mar ’10
• Media Relations is not Public Relations - Web Ink Now – Apr ’10
• Open Letter to Millennials - PR2 Squared - Apr 10

Presentations

• 5 Tips for Making Your Presentations More Social - Mashable - Apr ’10
• 5 tips for startups and small business: creating a presentation - CrowdSpring - May 10

Video Marketing

• 16 Tips for Successful Online Video Marketing - Social Media Examiner – May ’10
• Top 10 YouTube Tips for Small Businesses - Mashable – Apr ’10
• Video Marketing Case Studies with David Meerman Scott and Me Share – Search Engine Watch – Mar ’10
• More Video Marketing Case Studies from Leading Brands - Search Engine Watch - Mar ’10
• Interactive & Clickable Video Drives E-Commerce Conversions - ReelSEO. Mar ’10
• The New Rules of Online Video Marketing and PR – ReelSEO. Mar ’10

Inbound Marketing

• Why Inbound Marketing Might Not Be Working for You - Hubspot - Jun ’10
• What Inbound Marketing Is And Why You Should Have It - Social Media Explorer - Mar ’10
• 6 Easy Ways To Implement Inbound Marketing Tactics - HubSpot - Apr ’10
• The Skills that Inbound Marketing Agencies Need to Have – HubSpot – Mar ‘10

Email Marketing

• ebook COO Says ‘Email Is Probably Going Away’ (VIDEO) - Huffinton Post Tech - Jun ’10
• The Betty Crocker Secret to Email Marketing that Works - Copyblogger - Mar ’10
• The First Step in Email Marketing Optimization - HubSpot - Apr ’10
• An 8-step E-mail marketing refresher - Conversation Marketing - Apr ’10
• Combining the Strengths of Social and E-Mail - eMarketer - Mar 10

E-commerce

• Seasonality and search marketing for e-commerce - Econsultancy –  Jun ’10
• Top 20 SEO requirements for scoping your eCommerce platform - econsultancy – Mar ’10
• How to Reduce Shopping Cart Abandonment: 10 No-Brainers - Get Elastic – Apr ’10
• What Does Conversion Rate Mean? - Get Elastic - Apr ’10
• Websites vs Facebook Pages: which URL should you promote? - Econsultancy - Mar ’10
• The End Of Big Website Builds - Twist Image - Mar ’10
• Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) - Techipedia – Mar 10
• AdAge Digital 2010 6 Foundations of Great Digital Creative - AdAge – May 10

Updated July 2010

Tweet This