What is Media Buying ?
Media buying is about the purchasing of media advertising space or slots (in both traditional as well as new media).
For people starting off in this area of media, media buying will often be combined with media planning (working out the most appropriate media channels with which to use for advertising campaigns / brand communication in general).
Where media buying takes place
Media buyers are employed in the following sorts of organizations: in general media agencies (that carry out media planning, media buying, sales, marketing and so on); in agencies focused on digital media; as well as in both traditional and integrated advertising agencies.
Qualifications:
Most degrees will do although a degree in marketing, media studies or business studies would certainly be a benefit.
Experience:
Experience in marketing, and in particular, sales would be an importnat advantage.
Skills / attributes:
Sales negotiating
Decision-making
Communication (in general)
Research
Understanding consumer habits
Statistics
Attention-to-detail
Analytical-thinking
Creative-thinking
Getting on with a wide variety of people
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}
We are working hard to make it so we are easy for media buying organizations to work with.
Any ideas or help you can offer are much appreciated.